A key part to the WWF logo, which this organization wanted to emulate, is its simplicity; it only requires one color to see the image of the panda, and it is identifiable in small spaces. Similarly, with this logo my goal was not only to incorporate animals, but to do so in a way that would work in b&w, and in an icon size. To that end, I used outlines of three popular animals, and enclosed them in a box to signify protecting their habitats. The square shape also makes this design easier to iconize. The Wildlife™ text utilizes the “Satisfy” font from Google Fonts, and provides a clean yet “loose” style, which I believe embodies the nature of wildlife: structured, yet free and beautiful.