The NaturalVim logo had to be simple, modern, clean, and illustrate the brand’s motto of “more energy, better health.” The green to blue gradient was key, with the green symbolizing NATURAL and the blue symbolizing VIM, or energy.
This brand is not only about health food products, but aims to support its consumers throughout their entire health and well-being journey. With all this in mind, the icon for the brand needed to embody health and energy, but remain simplistic. I decided to create a symbol that merged the lotus flower with a simple plant or leafy green. The icon also has a “flow” to it, complimenting the flow of the color gradient and the more symbolic flow of energy in our bodies.