NaturalVim

Logo Design, Brand Development, Package Design, Website Design, & Collateral Design

NaturalVim is a health and well-being company with a mission of guiding people to a healthier lifestyle. They’re making superfoods more accessible and providing guidance on how to eat and live healthier. I’ve had the pleasure of working with NaturalVim to build their business from the ground up.

LOGO DESIGN

The NaturalVim logo had to be simple, modern, clean, and illustrate the brand’s motto of “more energy, better health.” The green to blue gradient was key, with the green symbolizing NATURAL and the blue symbolizing VIM, or energy.

This brand is not only about health food products, but aims to support its consumers throughout their entire health and well-being journey. With all this in mind, the icon for the brand needed to embody health and energy, but remain simplistic. I decided to create a symbol that merged the lotus flower with a simple plant or leafy green. The icon also has a “flow” to it, complimenting the flow of the color gradient and the more symbolic flow of energy in our bodies.

Category

Brand/Logo

Date

2019

Package Design & Copy

When NaturalVim first approached me, it was to develop a design for their packaging that could easily be adapted to new products as they added new foods to their lineup.

The design needed to be bright, clean, and versatile. With so many competitors in the superfood space, the design needed to stand on its own, and be quick/easy for consumers to understand.  We made the product itself (i.e. Cacao, Sacha Inchi, Maca, etc) the focal point of the design, included photos of both the raw product and the product inside the package, and included a short snippet of health benefits associated with the product.   We also included a short history of the product and how it can be used in every day cooking/baking.

I developed both the design and copy for the packages; mockups of the first three products launched are shown.

Category

Packaging, Writing

Date

2019

Website Design

NaturalVim needed a website that would do three things: provide consumers a place to purchase the company’s products directly, information and background on the company and its purpose, and resources for consumers as they navigate their health journey (recipes, blogs/inspirational posts, yoga videos, etc).

I designed this website on Weebly using their e-commerce option.  The copy on the website was  developed by myself, the owner, and another copywriter.

naturalvim.com

Category

Web, Writing

Date

2019

Customer Letter

Speaking with the owner of NaturalVim, we came up with the idea of having personalized letters placed in each order. “Customer” can be replaced with the name of the customer, and the owner would hand sign each letter.   I designed the letter and worked with the owner on the copy.

Category

Collateral/Booklet, Writing

Date

2019