ArtSpace

New Marketing Materials & Brand Reinforcement

ArtSpace is a program under the non-profit organization HomeFront, located in Ewing, NJ, working primarily with the Women’s Shelter. This program provides its participants with a creative outlet with which they can find peace and normality, express themselves through art, and make additional income by selling their pieces if they choose.

I started working with ArtSpace while at Rider University, as a part of a campus sponsored internship. This internship was over quickly however, so I decided to keep volunteering with them for another couple of months. While at ArtSpace, I helped them rework their old brochure, update/reorganize their website, and link up all of their social media accounts for better exposure and community outreach. Additionally, I developed a poster template and business card template for the artists at ArtSpace which could be easily customized. With all of these items, I enforced a previously scattered organizational brand style; all items moving forward were encouraged to follow this theme. Visit artspacenj.org for more information about this organization.

ArtSpace Brochure

This brochure was the first piece in this project to start enforcing the brand for ArtSpace, and provided consumers with information about ArtSpace and HomeFront, sample works from the artists, and information on how/what to donate.

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Category

Collateral/Booklet

Date

Fall, 2013

Artist Business Cards

This business card template was designed to keep with the ArtSpace branding and allow for each artist to personalize with their own artwork, name, title, contact information, and QR code linking to their webpage on artspacenj.org. The following sample has the contact information removed for the privacy of the artist.

Category

Brand/Logo

Date

Fall, 2013

Poem Posters

This poster template was designed to keep with the ArtSpace branding and make it easy to input poems from various artists at ArtSpace.

Category

Poster/Flyer

Date

Fall, 2013

Website

My work with the ArtSpace website involved creating various website graphics as well as reorganizing the site to be easier to navigate, interactive, connected with social media, and simple for the artists themselves to edit.

Category

Web

Date

Fall, 2013