Alere
Marketing Intern & Associate
I worked at Alere North America, LLC (housed under Alere, Inc) from June 2013 – March 2017. I started as a Marketing Intern with primarily design oriented tasks, and eventually took on the position of Marketing Associate as my duties grew to include that of marketing communications and media planning. To learn more about my experience at Alere, please visit my LinkedIn. Displayed below are selected pieces that I created while at Alere.
PLEASE NOTE:
Pieces shown on this page are for display purposes only, and may contain product or company information that is no longer current. Please refer to Alere.com for current product and company information. Any photos displayed are for illustrative purposes only. Any person depicted in such photos is a model.
General Graphic Design/Illustration
Miscellaneous graphics I designed from 2013-2016 for a variety of projects. Click on any graphic to enlarge.
Category
Graphics
Date
2013 – 2016
Email Banners
Email banners I designed for a variety of campaigns. Click on any graphic to enlarge.
Category
Date
2013 – 2016
Advertisements
Selected advertisements that I designed at Alere.
2016
2015
2013 – 2014
Journal/Magazine Ads
Various ads designed for publications such as CAP Today, Medical Laboratory Observer, and MedicalLab Management Magazine. Click on any graphic to enlarge.
Category
Ad, Writing
Date
2013 – 2016
Online Banner Ads
Mockup of two POZ.com Alere Determine™ Combo Banner Ads I designed.
Category
Ad, Web
Date
2014
Sales Collateral
Brochures & Informational Sheets
Alere Determine™ Combo
Trifold Brochure
A trifold brochure, esigned for print, display, and iPad use, marketing the Alere Determine™ HIV-1/2 Ag/Ab Combo, a 4th generation rapid HIV test.
Category
Collateral/Booklet
Date
2015
Alere Determine™ Combo
FIngerstick Collection Guide
A one page (two-sided) instructional guide, demonstrating how to properly administer and collect a fingerstick sample for use with the Alere Determine™ HIV-1/2 Ag/Ab Combo. Designed for print, display, and iPad use.
Category
Collateral/Booklet
Date
2015
Alere™ i Influenaza A & B Interpretation Guide
A one page (two sided) instructional guide for Influenza A & B result interpretation on the Alere™ i platform. Designed for print, display, and iPad use.
Category
Collateral/Booklet
Date
2016
Interactive Tools
Designed for iPad use
Strep A 72% Demo Calculator
This piece was designed for iPad use. Sales reps can input the number of patients an organization typically tests for Strep A, and it will provide calculations based on that to demonstrate to customers how the Alere™ i Strep A test will lead to a 72% reduction in false negatives compared to RADTs.
Category
Collateral/Booklet
Date
2016
Flyers/Promo Materials
“Step into Strep” Alere™ i Strep A Promo Flyer
Promotional flyer advertising B2G1 special pricing for Alere™ i Strep A kits. Designed for print, display, and iPad use.
Category
Collateral/Booklet, Poster/Flyer
Date
2016
SHIGA TOXIN QUIK CHEK™ Promo Fax/Email Back Form
Promotional flyer fax back form advertising B2G1 special pricing for SHIGA TOXIN QUIK CHEK™. Designed for print, display, and iPad use.
Category
Collateral/Booklet, Poster/Flyer
Date
2016
Alere Respiratory Promo Flyer
This project consisted of content collection, designing, and regulatory routing of 9 promotional flyers, each designed for a separate distributor of the products listed.
The flyers were designed for print, display, and iPad use. The base Alere iPad flyer is shown.
Category
Collateral/Booklet, Poster/Flyer
Date
2016
Product Photography & Retouching
Selected photos I took and retouched of Alere products. Click on any graphic to enlarge.
Category
Photography
Date
2016