Alere

Marketing Intern & Associate

I worked at Alere North America, LLC (housed under Alere, Inc) from June 2013 – March 2017. I started as a Marketing Intern with primarily design oriented tasks, and eventually took on the position of Marketing Associate as my duties grew to include that of marketing communications and media planning. To learn more about my experience at Alere, please visit my LinkedIn. Displayed below are selected pieces that I created while at Alere.

PLEASE NOTE:
Pieces shown on this page are for display purposes only, and may contain product or company information that is no longer current. Please refer to Alere.com for current product and company information. Any photos displayed are for illustrative purposes only. Any person depicted in such photos is a model.

General Graphic Design/Illustration

Miscellaneous graphics I designed from 2013-2016 for a variety of projects.  Click on any graphic to enlarge.

Category

Graphics

Date

2013 – 2016

Email Banners

Email banners I designed for a variety of campaigns. Click on any graphic to enlarge.

Category

Email

Date

2013 – 2016

Advertisements

Selected advertisements that I designed at Alere.

2016

2015

2013 – 2014

Journal/Magazine Ads

Various ads designed for publications such as CAP Today, Medical Laboratory Observer, and MedicalLab Management Magazine.  Click on any graphic to enlarge.

Category

Ad

Date

2013 – 2016

Online Banner Ads

Mockup of two POZ.com Alere Determine™ Combo Banner Ads I designed.

Category

Ad, Web

Date

2014

Sales Collateral

Brochures & Informational Sheets

Alere Determine™ Combo
Trifold Brochure

A trifold brochure, esigned for print, display, and iPad use, marketing the Alere Determine™ HIV-1/2 Ag/Ab Combo, a 4th generation rapid HIV test. 

Category

Collateral/Booklet

Date

2015

Alere Determine™ Combo
FIngerstick Collection Guide

A one page (two-sided) instructional guide, demonstrating how to properly administer and collect a fingerstick sample for use with the Alere Determine™ HIV-1/2 Ag/Ab Combo.  Designed for print, display, and iPad use.

Category

Collateral/Booklet

Date

2015

Alere™ i Influenaza A & B Interpretation Guide

A one page (two sided) instructional guide for Influenza A & B result interpretation on the Alere™ i platform.  Designed for print, display, and iPad use.

Category

Collateral/Booklet

Date

2016

Interactive Tools

Designed for iPad use

Strep A 72% Demo Calculator

This piece was designed for iPad use. Sales reps can input the number of patients an organization typically tests for Strep A, and it will provide calculations based on that to demonstrate to customers how the Alere™ i Strep A test will lead to a 72% reduction in false negatives compared to RADTs.

Category

Collateral/Booklet

Date

2016

Flyers/Promo Materials

“Step into Strep” Alere™ i Strep A Promo Flyer

Promotional flyer advertising B2G1 special pricing for Alere™ i Strep A kits.  Designed for print, display, and iPad use.

Category

Collateral/Booklet, Poster/Flyer

Date

2016

SHIGA TOXIN QUIK CHEK Promo Fax/Email Back Form

Promotional flyer fax back form advertising B2G1 special pricing for SHIGA TOXIN QUIK CHEK™. Designed for print, display, and iPad use.

Category

Collateral/Booklet, Poster/Flyer

Date

2016

Alere Respiratory Promo Flyer

This project consisted of content collection, designing, and regulatory routing of 9 promotional flyers, each designed for a separate distributor of the products listed. 

The flyers were designed for print, display, and iPad use. The base Alere iPad flyer is shown.

Category

Collateral/Booklet, Poster/Flyer

Date

2016

Product Photography & Retouching

Selected photos I took and retouched of Alere products. Click on any graphic to enlarge.

Category

Photography

Date

2016