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Category: Marketing

5 Front-End Steps You Can Take to Improve Your SEO

SEO, or Search Engine Optimization, is a popular buzzword; unlike some digital trends, I don’t imagine the SEO hype dying down any time soon.  It is ultimately an unbiased, rigorous test of your website and online presence that determines if you are worthy of ranking for specific internet searches. Google’s search algorithm is something of great wonder and mystery (at this point it’s self-learning, and no one person at Google knows every bit of it), but if I had to chalk it up to one thing, it would be to simply “have a good website.” This sounds too easy, and in concept it is.  A lot of what is making websites rank so high is the quantity and quality of their content, and how people […]

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