About Me

Kelsey Armstrong

Creative Marketing Pro

When it comes to the marketing "P's," the promotional mix is really my area of expertise.

 

I've wanted to do something with graphic and web design as long as I can remember. I even wrote this as my "dream job" in third grade. It all started with my elementary and middle school hobbies of making pixel art, designing brochures for made up companies, coding MySpace templates for my friends, and making way-too-gif-heavy websites to display these pieces.

 

In high school and college I started to focus these hobbies and worked more in the Marketing and Advertising realm of things.  I graduated in May 2014 from Rider University with a degree to reflect all of these interests, and consequently have been perfecting and expanding these skills for 8+ years now; this includes 4-5 years of experience working with clients and working in the marketing department of a rapid diagnostics company.

 

I am now working as a full time creative marketing professional, and would be happy to work with you to develop and improve your brand and marketing materials.

 

Services Offered

Why Me?

A Better Experience

 

As an independent contractor, I am able to provide you with a personal, unique, and affordable experience that an agency would be hard pressed to compete with.  My pricing structure doesn't require the hefty overhead of an agency, and since this business is 100% me, I am personally committed to delivering stunning results and making every part of the process as efficient and effective as possible.

Skills

Software

Expert
  • Photoshop
  • InDesign
  • Illustrator
Advanced
  • Microsoft Office
  • Google Analytics & Search Console
  • HubSpot/Act-On
  • WordPress
  • Sublime Text
Proficient
  • Premiere Pro
  • Dreamweaver
  • Salesforce
  • Lightroom
Beginner/Learning
  • Blender
  • InCopy
  • After Effects
  • Audition

Process

10+ years
  • Graphic Design
  • Front End Web Development
  • Social Media
5-7 years
  • Photography
  • Image Retouching
3-5 years
  • In Vitro Diagnostics Marketing
  • Advertising
  • Copywriting
  • Media Planning
  • Inbound Marketing & Content Creation
  • Email Marketing
  • SEO
  • CRM
  • IMC
1-3 Years
  • Video Editing
  • Project Management
  • Campaign Planning

Language

Fluent
  • English
  • HTML
  • CSS
Learning/Dabbling
  • Spanish
  • PHP
  • JS

Education

Rider University (Lawrenceville, NJ)

Sept 2010 - May 2014
GPA: 3.90/4.00; summa cum laude

Bachelor of Science in Business Administration

Majors: Advertising, Marketing, Entrepreneurial Studies

Minors: Graphic Design, Multimedia Communication & Web Design

Work Experience

Kelsey Armstrong LLC

(previously run as a sole proprietorship)

  • Creative Marketing Professional (Self Employed)
    June 2014 - Present

Alere Inc

  • Marketing Associate, Infectious Disease North America (Employed)
    March 2016 - March 2017
  • Marketing Associate, Virology Solutions North America (Contracted)
    June 2014 - March 2016
  • Marketing Intern, Virology Solutions North America (Contracted)
    June 2013 - June 2014

Want more information?

 

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